Calacus appointed by international gaming company Letou to promote Swansea FC partnership

Calacus has been appointed by international gaming company Letou to promote their shirt sponsorship of Premier League football club Swansea City for the 2017-18 season.

Calacus will launch Letou’s consumer-facing campaign ‘Letou Goals for Good’ which will promote their sponsorship to support local charities in South Wales.

Letou will feature on the front of home, away and training kits with branding visible at the stadium and all marketing materials.

BBC: Calacus discuss the latest Tiger Woods scandal

Tiger Woods was charged with Driving Under the Influence (DUI) late last month, which he blamed "an unexpected reaction to prescribed medication".

He maintains that alcohol was "not involved" in the incident but after a catalogue of embarrassing incidents, is this the end of his golfing career?

Calacus Managing Director David Alexander was invited to discuss the issues along with legendary golfer Bernard Gallagher on the Victoria Derbyshire show.

The story dominated the news agenda with Calacus also asked to comment for the flagship BBC News bulletins.

PR Week: Are PRs at football clubs right to shield players from the media spotlight?

In football you encounter some "overprotective" and "paranoid" comms people who can make life difficult, says BBC News sports editor Dan Roan - but PRs argue it is understandable that clubs shield players from the media spotlight.

"Sadly, over time, trust between the media and football clubs has been eroded and that can make life difficult [for journalists]," said Roan. 

David Alexander, founder of Calacus PR and former football journalist, said that before the proliferation of smartphones and when the internet was in its infancy, footballers were a lot more relaxed whenever they were in the public eye.

SpottoCash appoints Calacus as ‘spot-the-ball’ makes digital comeback

Calacus has been appointed by SpottoCash to help with the launch of its new weekly ‘spot-the-ball’ competition with former England and Arsenal goalkeeper David Seaman M.B.E.

Unlike traditional ‘spot-the-ball’ competitions, SpottoCash is a game of skill with a panel of experts deciding live and online where they believe the centre of the ball should be. The weekly winner will win a guaranteed cash prize of £10,000.

Calacus Managing Director, David Alexander, said: “‘Spot-the-ball’ was always a favourite at home when I was a boy and SpottoCash has identified a real gap in the gaming market by bringing it back for the digital age. Let’s be honest, if anyone can spot a ball, it’s David Seaman, one of the greatest goalkeepers of the modern era.”

BBC Sportshour: What kind of message does the return of Maria Sharapova send out?

What kind of message is the return of Maria Sharapova actually sending out not just to the world of tennis but beyond?

Calacus Managing Director David Alexander gives his views on the return of a global sporting icon following her suspension for taking the banned substance Meldonium.