David Alexander, Managing Director of Calacus


Calacus founder and Managing Director David Alexander has worked in the media since the early 1990s.

He worked in local and national newspapers, broadcasters including the BBC, magazines and a spell in Italy for Reuters
news agency.

David has worked for a wide range of sports clients around the world and is a CIPR Chartered Practitioner, the highest individual qualification in UK
public relations.

Warren Heath, Consultant at Calacus


Ben Appleby has a passion for sports PR with a keen focus on strategic communications.

Before joining Calacus, he worked at The Independent online and The i newspaper, where he wrote about a range of sports including football and basketball.

A keen sportsman who has played football and cricket at a decent level, Ben's core skills include media relations, project management, digital analytics and social media.

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Lawrie benfield CONSULTANT

Lawrie Benfield is a commercially savvy and results-driven PR Consultant with experience planning, managing and executing integrated PR and marketing campaigns.

A specialist in client strategy, he has run award-winning campaigns around the world.

A keen sportsman with a passion for running and obstacle racing, Lawrie has also spent six months travelling around South America.

Aby Hawker, Consultant at Calacus

ABY Hawker

Consumer and corporate PR expert Aby Hawker has been promoting businesses for more than a decade.

Aby has worked both in the UK and around the world running major international media events and supporting top international sports talent.

She has coordinated PR campaigns for clients in a wide range of sectors and her core skills include project management and media relations. She also speaks Italian and German.

Katya Roberts, Consultant at Calacus


A native Russian speaker, Katya Roberts has been advising multinational clients in sport, energy, architecture and education both in the UK and Russia.

She has also provided strategic support for award-winning campaigns across EMEA, APAC and North America and excels at implementation and evaluation.

Katya has an impeccable record of securing prestigious opportunities for clients.

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Sophia Eminson is passionate about health and fitness and has a strong background in biomedical science as well as being a keen sportswoman.

Sophia has superb media relations skills, which she put to good use managing public relations for King’s College London Boat Club.

Sophia's core skills include copy writing, media relations, social media, sponsorship activation, event management and
story development.

Chris Brown Calacus PR


Chris Brown has been working in the media for more than 20 years.

Based in Rio de Janeiro, he worked with brands, sports federations and international corporations around the world. He also has extensive relationships within government and key public bodies in Brazil.

A talented copywriter, media and community relations specialist and client handler, Chris has experience at the highest level in sport
and lifestyle.

Richard Houghton, Calacus Non-Executive Director


Richard Houghton brings almost 30 years of PR consultancy experience, gained working in and running international network agencies.

He has managed campaigns for International Olympic Committee IT provider Atos, promoted Siemens' Formula 1 sponsorship and football sponsorship for TNT Express.

A crisis and corporate communications specialist,  Richard is also a former Chairman of the PRCA.