The Laureus World Sports Awards and Laureus Sport for Good Foundation require ongoing public relations support to promote the excellent work they do around the world helping under-privileged young people using sport.
The Red Bull Air Race wanted strategic communications support to boost ticket sales. Despite being a visual spectacle featuring some of the world's best racing pilots, the event had to compete with the Olympic Games and UEFA EURO2016 Championships.
Working with the Cricket Foundation’s Chance to Shine charity, Laureus organised a charity bike ride to follow the route of the England v Australia One Day internationals, led by former England cricket captain Michael Vaughan.
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