David Alexander, managing director of Calculus PR, takes a look at the new LIV Tour and discusses the public relations mistakes it continues to make in the face of criticism.
Read MoreWe look at the best and worst communicators in sport from the previous week as sport raises the #WhiteCard while Matt Le Tissier damages his legacy with conspiracy theories.
Read MoreCalacus is proud to have worked with Sergey Bubka, IOC Executive Board Member and Ukraine NOC President, for many years and share here his appeal for humanitarian assistance.
Read MoreDuring Euro 2020, the England football team showed just how powerful a role sport can have on society, by raising awareness for inequality and promoting diversity throughout.
Read MoreWe look at the best and worst communicators in sport from the previous week as Carl Nassib becomes the first active NFL player to come out as UEFA miss the ball over rainbow flag stance.
Read MoreShould the Premier League intervene as a Saudi Arabian consortium plans Newcastle United takeover - and if it goes through, what does that mean for the moral integrity of the league?
Read MoreAnother year, more drama both on and off the field of play. Sport continues to be a high-profile soap opera with mistakes made, judgements affected and controversies all over the back pages.
Read MoreWhen David Cameron became Conservative Party leader a few years ago, his polished delivery and passionate rhetoric was a breath of fresh air, convincing voters that he was a man of the people.
Read MoreA friend of mine mentioned the other day that she would never buy the News of the World, turning her nose up at the tabloid because of its reputation for seedy stories and salacious gossip.
Read More