Calacus Sports PR Blog

We look at the best and worst communicators in sport from the previous month as FIFA confirms the timing for the inaugural Women’s Club World Cup and moves closer to gender parity.

We look at the best and worst communicators in sport from the previous month as England forward Chloe Kelly balances authenticity and respect when her career stalls at Man City.

We look at the best and worst communicators in sport from the previous month as KTM do a fine job navigating the uncomfortable uncertainty caused by financial strain.

Calacus founder David Alexander discusses David Beckham's chances of being bestowed with a Knighthood in future, with the honour proving surprisingly elusive.

Calacus has produced our 2024 White Paper showcasing some of the best Sport for Good initiatives around the world – from a variety of organisations transforming lives through sport.

Honesty, integrity and transparency have all been in question this year with some of the sports crises that have dominated the headlines, underlining the need for robust planning…

We look at the best and worst communicators in sport from the previous month as Rafa Nadal ends his career with a legacy of excellence on and off the court.

A podcast is like any other media opportunity, and interviewees need to prepare accordingly rather than seeing them as a form of amateur radio where they can call the shots.

Ricky Martin has gone from a fledgling coach to Academy Manager and Technical Director at the top of English football – this is his story of the highs and lows of the beautiful game…