Managing global media at the Laureus World Sports Awards

The challenge

The Laureus World Sports Awards and Laureus Sport for Good Foundation require ongoing public relations support to promote the excellent work they do around the world
helping under-privileged young people using sport.

The Awards attract many of the leading names from sport past and present, but it is essential that the Foundation's charity messages are communicated through media coverage
to a wide range of international audiences.

The strategy

Calacus develops emotive news hooks to highlight major project visits that Laureus undertakes, creating national and international news stories.

Calacus also manages much of the media activity that takes place at the Laureus World Sports Awards, managing international press conferences, interview opportunities
and the demands of journalists and photographers on the red carpet.

The outcome

Laureus is established as the leading international sports foundation with Calacus
securing major coverage in a wide range of prestigious targeted national
and international print and broadcast media on a regular basis.

The Awards are one of the most anticipated events on the sporting calendar with media from all over the world clamouring to attend.

Calacus have been working as a member of the on-site media team at the Laureus World Sports Awards for some years now. They have given us invaluable support, managed a variety of media events and exhibited a sound understanding of the media. Whether it is tackling press releases, running international media conferences or looking after our VIPs, they have never let us down
— Roger Kelly, Chief Press Officer, Laureus