Launching a global partnership with Lympo and Caroline Wozniacki

The challenge

Fitness and blockchain app Lympo wanted to launch their new partnership with tennis superstar Caroline Wozniacki in Monaco.

Wozniacki is the first female athlete to endorse a blockchain product, with Lympo motivating people to exercise and be healthy.

The strategy

Calacus used its expertise in event management and its contacts in the international sports media world to devise some memorable content for the launch.

Calacus also targeted opinion-formers in key markets to further help to spread the news.

The outcome

The Lympo launch proved to be a great success, with more than 100 pieces of coverage which helped secure profile for Lympo. 

Lympo's market capitalisation also trebled as a result of the increased credibility Wozniacki brings and the breadth of coverage for the story worldwide.