UCI's days of one crisis after another are a distant memory – Brian Cookson

Cycling has made tremendous progress over the past four years and the days of us lurching from one crisis to another are a distant memory.

Cycling was broken. Our relationships were broken with fans, sponsors, the IOC, WADA and the media. 

Someone had to show leadership, to stand up, bring the Cycling Family together and say ‘things have to change.’ I was prepared to put my head above the parapet where no one else dared.

LETOU 'Goals for Good' – giving back is vital for shirt sponsors

When you invest in shirt sponsorship, raising awareness and increasing revenues are high up the list of priorities.

For companies based beyond British borders, who they sponsor comes down to affordability or profile more than anything else.

But that’s not been the case for LETOU, the new sponsor of Swansea City, who announced their partnership with the Premier League club in the summer.

Is the latest Tiger Woods scandal the end for one of golf’s icons?

When a young African American took the world of golf by storm, he redefined what it meant to play what had until then been a predominantly white male preserve.

No black man had even been allowed to play the course until six years before 1997, when 21-year-old Woods delivered one of the greatest performances ever seen at a golf major.

Quickly becoming World Number One, Woods won 14 majors and become the first sportsman to earn over $1 billion

And then it all fell apart...

It's only a matter of time before most clubs have an esports team – Fnatic

Esports has got everyone talking and experts predict that it will attract global revenues of more than £1bn by 2020.

Organised, competitive computer gaming that can be staged in front of a live audience and millions more online, it's no wonder that top professional sports teams are already seeing the value in creating their own esports teams. 

Róisín O'Shea is Senior Partnerships Manager at Fnatic, whose players attend more than 75 international events per year, and she believes that esports are "one of the most impactful things happening in the world of sport and entertainment.

"Millions of people tune in online to the tournaments, hundreds of thousands watch players stream their games online, and social media engagement is bigger and better than any other sport. Prize money in some titles can reach $21m, and the pot is getting bigger."

After another PR disaster, what can we learn from the United Airlines crisis?

Images of a passenger being forcibly removed from a United Airlines flight dominated the news recently.

And then this weekend, a flight attendant after he was filmed challenging a passenger to a fight at the front of an aircraft cabin.

‘United Airlines PR disaster’ currently has more than three million hits on Google. For an airline which boasts the slogan ‘fly the friendly skies,’ the fact that the incident came so soon after two teenagers were blocked from a flight for wearing leggings underlines consistent mismanagement.

So what can sports brands learn from the catalogue of errors that hit United’s reputation and share price, particularly if you have never encountered a threat to your reputation before?