Infinite Athlete™ CEO Charlie Ebersol talks about the vision he has for the sports technology company and how it can have a positive impact on federations, clubs, players and fans.
Read MoreSteve Atkins is one of the leading sports communications directors. He spent 14 years at Chelsea FC, during the most successful spell in their history, before joining McLaren Racing in 2022.
Read MoreWe look at the best and worst communicators in sport from the previous week as Barnsley avert sponsorship issues while Barcelona’s financial mismanagement continues to confound.
Read MoreMichael Owen is supporting a new event to encourage more people of British Asian heritage to take up the game in a bid to get greater representation in professional English football.
Read MoreWe look at the best and worst communicators in sport from the previous week as Middlesbrough stand up to Chelsea while the WNBA fail to show solidarity with Brittney Griner.
Read MoreChelsea’s rise to the pinnacle of club football under Russian billionaire Roman Abramovich is not a surprise, but the recent invasion of Ukraine has focused hearts and minds.
Read MoreWe look at the best and worst communicators in sport from the previous week as the Ukraine invasion forces sport to invoke sanctions as the responses of the IPC and Chelsea falls below par.
Read MoreWe look at the best and worst communicators in sport from the previous week as Elise Christie sheds light on her mental health struggles and Mark Clattenburg sets back gender equality.
Read MoreWhen news of the proposed European Super League broke, there were many serious communications errors that all sports organisations can learn from when it comes to issues and crises.
Read MoreAs professional football returns in England, clubs need to provide the right support to players and coaching staff over the risk of contracting coronavirus, say PR experts.
Read MoreWhen Manchester City’s Raheem Sterling and Liverpool defender Joe Gomez clashed at Anfield, it was always likely to make an interesting training session when they met with England a day later.
Read MoreWhen I started watching football in the 1980s, the ‘beautiful game’ in England was synonymous with crowd violence and bigotry– and recent incidents of racism suggest there is still much to do.
Read MoreKnowing what to say and how to say it is vital in today’s 24/7 news cycle and for Premier League footballers, the scrutiny is always intense, with national and international media keen to find an eye-catching headline.
Read MoreSince his arrival at Old Trafford less than two years ago, Louis van Gaal has struggled to convince Manchester United fans that he is the right man to replace Sir Alex Ferguson as the club’s long-term manager.
Read MoreFootball has been in the news for all the wrong reasons this week with legendary Italian coach Arrigo Saachi lamenting the number of black players in football and Chelsea fans goading a black fan.
Read MoreLast summer reminded the world how sport can inspire, bring people together and create a positive mood despite the economic gloom with London 2012 a celebration of sport and the best of Britain.
Read MoreThere's a reason why John Terry has had so few personal endorsement deals over the years – despite his high profile and tremendous success, he attracts too much controversy for sponsors to associate with.
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