When young African American Tiger Woods took the world of golf by storm, he redefined what it meant to play what had until then been a predominantly white male preserve. And then it all fell apart...
Read MoreWhat kind of message is the return of superstar Maria Sharapova following her suspension for taking the banned substance Meldonium send out not just to the world of tennis but beyond?
Read MoreCalacus has just returned from the recent SportAccord Convention held in the magnificent surroundings of Sochi, venue for the 2014 Winter Olympics, but the ‘Where Sport Meets’ slogan seemed ill-fitting.
Read MoreAt Calacus, we do a fair amount of media training and the impressions our clients have ahead of the workshops are always the same – they are cynical of media but are confident of undertaking interviews.
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