In the 1970s and 1980s, the culture in football was very different to that we take for granted today but with the latest broadcast deal, clubs and administrators have a huge opportunity to make a real difference.
Read MoreI’ve been in two minds about the recent experiment of online broadcasting that limited the live audience for England’s World Cup qualifier in Ukraine last weekend, despite major public outrage.
Read MoreCan you imagine the FA Cup final, Wimbledon, Open golf, Olympics or Six Nations being taken off terrestrial television – iconic annual sporting events denied widespread audiences because of TV deals.
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