Honesty, integrity and transparency have all been in question this year with some of the sports crises that have dominated the headlines, underlining the need for robust planning…
Read MoreWe look at the best and worst communicators in sport from the previous week as Coca-Cola addresses Cristiano Ronaldo snub and Shelby Houlihan tries to blame doping ban on junk food.
Read MoreThere’s no doubt that 2020 has been a strange year, but despite the lockdowns, sport from grassroots to elite level has still been full of drama and controversy on and off the field.
Read MoreWhat kind of message is the return of superstar Maria Sharapova following her suspension for taking the banned substance Meldonium send out not just to the world of tennis but beyond?
Read MoreSince their creation in 2009, Team Sky have always proclaimed their zero tolerance approach to doping, a refreshing change from the negativity that surrounded elite cycling for so many years.
Read MoreMaria Sharapova's drugs ban and her public reaction to the suspension do serious damage to her image and long-term prospects - but partner brands shouldn’t be hasty to end their relationship with her.
Read MoreCNN's Becky Anderson discusses tennis superstar Maria Sharapova's press conference, where she confessed to using Meldonium, with David Alexander, managing director at Calacus Public Relations.
Read MorePR professionals say tennis ace Maria Sharapova and her team had "followed the crisis playbook to the letter" in announcing that she had failed a drugs test and would be banned from the sport.
Read MoreMo Farah is the golden boy of British athletics and rightly so – likeable, charming and successful, he is a poster boy who has done everything right and won a host of gold medals as well.
Read MoreWhoever is advising Lance Armstrong ahead of the rare interviews he gives must be having a tough time with the disgraced cyclist still talking as if he is little more than a passive victim in one of sports greatest scandals.
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