The world of journalism has changed dramatically since I was a cub reporter on local papers more than 20 years ago with news now on a 24-hour cycle and newsroom staff decimated by a series of cuts.
Read MoreWith businesses tightening their budgets anyway they can, it is essential to know why hiring a public relations agency is important and the value it can bring but how do you measure the value of PR?
Read MoreThe dynamic digital world has changed every facet of PR work, in particular, how people network. But although if offers innovative ways to connect, it can’t replace good, old-fashioned conversation.
Read MoreThere has criticism of tennis star Maria Sharapova over the last couple of days after she suggested that she might change her name ahead of the US Open to promote her range of confectionery, Sugarpova.
Read MoreIf you’ve come into PR because you love writing, you may have made a big mistake, because while writing skills are important, it is vital for PROs to have a head for business and strategy as well.
Read MoreOnce PR focused on media relations, but now the word “public” is being put back into PR. The 24-hour online world has meant the power and importance of PR is growing even if traditional media remains vital.
Read MoreWhen I tell people I work in public relations, I get a wide range of reactions with most acquaintances perceive that it's a world of long lunches, hanging out with celebrities and parties at iconic locations.
Read MoreThe Chartered Institute of Public Relations (CIPR) has today announced new prestigious Chartered Public Relations Practitioners including David Alexander MCIPR, Managing Director of Calacus.
Read MoreThe problem with PR is that everyone thinks they can do it – to outsiders who watch about PR on TV, a PRO’s job is to wine, dine and spin and not the great work practitioners do strategically to help brands.
Read MoreAre you really cut out for a career in PR? Some people are made for this business and they share certain characteristics, such as being sociable because of the nature of communications.
Read MorePitching for new business is costly, and losing a valued client even more so. It is an agency’s interests to nurture its partnerships so that they last, but not all relationships will stand the test of time.
Read MoreCalacus has been appointed by Bespoke Performance Lab, the UK’s leading elite-level training performance centre for amateur athletes taking part in long distance running events, triathlons and cycling.
Read MoreIt might be an exciting, rewarding career, but working in PR is hard work. That’s why the number one quality a PRO needs is enthusiasm, combined with other key skills, including understanding of the media.
Read MoreThere are ten reasons to be cheerful about 2012. From London 2012 Olympics to the US elections, there‘s a great deal to be thankful for and advantages of PR as a discipline according to David Alexander.
Read MoreFrom being a fashion designer to a sports journalist, these PR heads failed to fulfil their childhood ambitions, but they are more than happy that things didn’t go to plan and their careers veered towards PR.
Read MoreAccording to the CIPR’s last State of the PR Profession Report, women make up 65 per cent of the industry, yet men are almost twice as likely to be earning an annual salary in excess of £50,000.
Read MoreTaking on new people is always a gamble. It might cost less in the short term to take on a graduate, but the amount you need to invest in training before they decide to leave, can mean it is a costly mistake.
Read MoreQuest Professional, which includes the iconic Lucie Clayton brand along with Queen’s Secretarial College and St James’s and provides business training courses, has appointed Calacus for PR support.
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