The problem with PR is that everyone thinks they can do it – to outsiders who watch about PR on TV, a PRO’s job is to wine, dine and spin and not the great work practitioners do strategically to help brands.
Read MoreSports PR professionals have applauded Gary Lineker for quitting his Mail on Sunday column in protest at the publication of the Lord Triesman sting that has rocked the Football Association.
Read MoreThe Mail on Sunday revelations about Lord Triesman, former head of the England 2018 bid and chairman of the Football Association, could have been the death knell for hopes of staging the 2018 World Cup.
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