PR qualifications aren’t mandatory, but they can certainly help –.and this doesn’t mean getting a PR degree or gaining a PR qualification, but constantly updating your practical communications skills.
Read MoreOrganised, competitive computer gaming staged in front of a live audience, it's no wonder that top professional sports teams are already seeing the value in creating their own esports teams.
Read MoreThe modern pentathlon is an event like no other, requiring the versatility to cope with the demands of five very different sporting disciplines says Italian Rio 2016 Olympian Pier Paolo Petroni.
Read MoreThe election of Donald Trump as President of the United States came as a shock to many despite his TV fame – and his opinions are certainly divisive. But there are lessons to learn from his approach to communications.
Read MoreWith less than 80 days until the opening ceremony of the Rio 2016 Olympic Games and yet the largest global event in the 451-year history of this famous city, is far from the thoughts of most Brazilians.
Read MoreTwitter reported its financial results for the quarter ending on March 31 this week, highlighting its ‘live’ strategy for 2016, which will focus on creating more premium content, particularly in the sports sector.
Read MoreClients who understand PR and who are also honest and straight-talking as well as build up a personal relationship with their agency form the best relationships and get the best results.
Read MorePR may be full of hard-working, conscientious and professional people, but it is not a profession, at least not in the same way as law and accountancy according to some industry experts.
Read MoreRonnie O’Sullivan has always been a colourful character, undoubtedly one of the most talented snooker players of all time, he will certainly be considered as one of the greats of modern sport.
Read MoreAccording to research by software company Workfront, half of marketing and comms professionals check on their work emails in their spare time, so instead of switching off, they are logging in.
Read MoreJanuary sees the opening of the football transfer window, with clubs looking to sign replacements for injured players, boost title or promotion pushes or increase their chances of staving off relegation.
Read MoreTyson Fury shocked the world when he beat Wladimir Klitschko to become the heavyweight champion of the world but his reputation was tarnished when he made controversial comments after his win.
Read MoreThe Rugby World Cup is almost here and sponsor Land Rover has initiated grassroots and elite activities to support its association with the competition, such as the #WeDealInReal campaign.
Read MoreIt’s fair to say that there’s little love lost between England and Australia when it comes to The Ashes, whether that’s down to historical animosity, the 1930s Bodyline series or just the importance of that little urn.
Read MoreWhile nearly half of British workers would like to work flexibly, only around 6 per cent of all job ads offer this and disappointingly, only 2 per cent of PR job ads do, so it’s not exactly commonplace.
Read MoreRaheem Sterling is a fine footballer for Liverpool and England, an exciting forward whose style has caught the eye and despite only being 20, he's already made almost 100 appearances for the club.
Read MoreCalacus has just returned from the recent SportAccord Convention held in the magnificent surroundings of Sochi, venue for the 2014 Winter Olympics, but the ‘Where Sport Meets’ slogan seemed ill-fitting.
Read MoreBBC economics editor Robert Peston, may have labelled them “the enemy” in his recent speech, but there is no question that in today’s media environment, journalists are dependent on PR contacts.
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