At Calacus, we do a fair amount of media training and the impressions our clients have ahead of the workshops are always the same – they are cynical of media but are confident of undertaking interviews.
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Read MoreWhen I undertake media training or suggest that it would be a useful exercise for my clients, I often encounter the same responses: “I’m used to doing media interviews”; or “I watch TV news so I know what to do”.
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