We have said on many occasions that sports stars are role models for fans around the world and the fact remains, brands sell more products through association with high profile sports stars.
Read MoreThere is no easy way to tell staff about salary cuts, that their jobs may be under threat, or that stores are closing, but companies must strike the right tone or face scrutiny and potential backlash.
Read MoreThe turnstiles are locked, the terraces are empty, the pitches, courts, fields and racecourses are deserted but did sporting organisations do enough to face up to the coronavirus pandemic?
Read MoreThe coronavirus pandemic has had an unprecedented effect on not just the world of sport, but society at large and it’s vital to ensure your organisation has robust crisis management plans in place.
Read MoreWhen training to become a journalist, I was told that there was a high chance I’d end up in PR, which I dismissed out of hand, because I wasn’t even sure what PR was, let alone what a PR person did.
Read MoreSaracens' major sponsor Allianz has reportedly severed ties with the European club rugby champions weeks after the club was relegated for breaching the salary cap.
Read MoreElite sport has had its share of scandals over the years, but the enforced relegation of Premiership Rugby Champions Saracens is perhaps the greatest sport scandal in British history.
Read MoreFew would blame three-time Olympic champion rower Pete Reed for feeling sorry for himself after a spinal stroke left him paralysed from the chest down, but his attitude has been an inspiration.
Read MoreTable tennis can mesmerise even casual fans, as it did when England’s Liam Pitchford went viral for his outrageous behind-the-back trick shots in recent World Austrian Open encounters.
Read MoreAnother year, more drama both on and off the field of play. Sport continues to be a high-profile soap opera with mistakes made, judgements affected and controversies all over the back pages.
Read MoreWhen Manchester City’s Raheem Sterling and Liverpool defender Joe Gomez clashed at Anfield, it was always likely to make an interesting training session when they met with England a day later.
Read MoreRichard Whitehead MBE is a double Paralympic gold medallist and four-time World Championships winner and talks about his hopes ahead of the World Championships in Dubai and Tokyo 2020.
Read MoreThe increased profile for women’s football has come just too late for Ella Masar, the nomadic forward who has retired after winning the league and cup double with German giants VfL Wolfsburg.
Read MoreSport has often been associated with scandal and even in enlightened times, why would major brands associate themselves with sports stars and clubs when the risks are so high?
Read MoreCalacus spoke to The Athletic as Pep Guardiola attempted to defend Manchester City midfielder Bernardo Silva after his controversial tweet to Benjamin Mendy.
Read MoreAs a young boy, I always wanted to be a journalist – the thought of writing about sport and sharing my match experiences with readers was the only job I ever dreamt of doing.
Read MoreThe Athletic launched recently to great fanfare recently with a number of top journalists leaving the comfort of Fleet Street and national publications to join the online sports publication.
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