In this Member Insights piece for iSportConnect, Calacus Managing Director David Alexander looks into some of the PR nightmares that have faced sport over the past year.
Read MoreWe look at the best and worst communicators in sport from the previous month as Iran’s silent protest makes more noise than most while FIFA’s narrative leaves much to be desired.
Read MorePitching your story to journalists and media outlets is an effective way to generate exposure and awareness, but it’s easy to make mistakes that can prevent your story from being covered.
Read MoreWe look at the best and worst communicators in sport from the previous month as Wrexham AFC and it’s community thrive while the FIA spending investigation stutters.
Read MoreWhen a serious injury prevented Jodie Sinclair from leaving the Hebrides for a USA sports scholarship, she set about creating technology set to transform the sports physio market.
Read MoreBoxing has often had a patchy reputation and in the past few weeks, both professional and ‘amateur’ boxing has gone through turmoil, prompting disillusionment among its fanbase.
Read MoreWith the 2022 Women’s EUROs still fresh, the growth of women’s football is gathering pace but former Belgium captain Aline Zeler believes there is still a way to go.
Read MoreWe look at the best and worst communicators in sport from the previous month as Roger Federer retires to a fanfare while the RFEF lurch from one crisis to another.
Read MoreIn this Member Insights piece for iSportConnect, Calacus Managing Director David Alexander looks at the career of Roger Federer through a marketing and public relations lens.
Read MoreWe look at the best and worst communicators in sport from the previous week as Rory McIlroy and Tiger Woods launch PGA Tour events while F1‘s chief chooses words carelessly.
Read MoreWe look at the best and worst communicators in sport from the previous week as Blackburn Rovers pioneer inclusivity while the Glazers remain silent amid crisis at Manchester United.
Read MoreWe look at the best and worst communicators in sport from the previous week as Barnsley avert sponsorship issues while Barcelona’s financial mismanagement continues to confound.
Read MoreWe look at the best and worst communicators in sport from the previous week as the Lionesses fight for equal opportunities for school girls while Alpine F1’s communications take a battering.
Read MoreCalacus founder David Alexander comments on challenges brands face and whether they have left it too late following the triumph of the England women’s team in Euro 2022.
Read MoreCalacus founder David Alexander comments as England’s women’s team set to cash in, but with leaders say funding must also reach grassroots level to grow the game
Read MoreWe look at the best and worst communicators in sport from the previous week as Reading FC promote climate change and Manly Sea Eagles face a player boycott for Pride shirt.
Read MoreDavid Alexander, managing director of Calculus PR, takes a look at the new LIV Tour and discusses the public relations mistakes it continues to make in the face of criticism.
Read MoreCalacus MD David Alexander comments on the public dispute between Heathrow and Emirates Airline following demands to cancel flights that has left the holiday season in chaos.
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