Whenever a city or a nation bids for a major sports event, the issue of legacy is one of the key elements that the assessors and voting members use to consider whether a bid is worthy of their support.
Read MoreI've read many tweets and comments from the media recently questioning why David Beckham has gone to South Africa with the England 2010 World Cup squad despite his wealth of experience.
Read MoreSports PR professionals have applauded Gary Lineker for quitting his Mail on Sunday column in protest at the publication of the Lord Triesman sting that has rocked the Football Association.
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