Last summer reminded the world how sport can inspire, bring people together and create a positive mood despite the economic gloom with London 2012 a celebration of sport and the best of Britain.
Read MoreThe last few months have been littered with controversy over alleged racism in football such as England captain John Terry and Liverpool striker Luis Suarez being accused of making racist comments.
Read MoreThere's a reason why John Terry has had so few personal endorsement deals over the years – despite his high profile and tremendous success, he attracts too much controversy for sponsors to associate with.
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