When a footballer past or present becomes front page news, it doesn’t take much for the commentators, pundits and fans to create a storm of controversy that can dominate the agenda for days on end.
Read MoreLeeds United Football Club's marketing team has had a tough 24 hours - the launch of a new badge was widely rubbished and the club has now promised to consult further. PR professionals are not impressed.
Read MoreDespite being caught up in various controversies, David Moyes has been named the new manager at West Ham United – is it a good idea to introduce a leader with his reputation into your business?
Read MoreKnowing what to say and how to say it is vital in today’s 24/7 news cycle and for Premier League footballers, the scrutiny is always intense, with national and international media keen to find an eye-catching headline.
Read MoreCalacus is delighted to be providing support for the London Football Awards, which raises money for national charity, the Willow Foundation, run by legendary former Arsenal goalkeeper Bob Wilson.
Read MoreWhen you invest in shirt sponsorship, raising awareness and increasing revenues are usually priorities, but for new Swansea City sponsor LeTou, giving something back to the local community was a focus.
Read MoreCalacus has been appointed by international gaming company LeTou to promote their Premier League football club sponsorship and charity initiatives with Swansea City for the 2017-18 season.
Read MoreIn football there are some "overprotective" and "paranoid" PR staff who make life difficult, says BBC News sports editor Dan Roan – but isn’t it understandable that clubs shield players from the spotlight?
Read MoreCalacus has been appointed by SpottoCash to help launch of its new weekly ‘spot-the-ball’ competition with former England and Arsenal goalkeeper David Seaman M.B.E. as lead judge.
Read MoreThe sexism row enveloping football after David Moyes said he might have to give female BBC journalist Vicki Sparks "a slap" is "depressing" to see, according to one sports-focused PR professional.
Read MoreThe #Piegate betting scandal/publicity stunt has been labelled as "car-crash PR" by comms experts, although brands are looking to cash in on beleaguered Sutton United goalkeeper Wayne Shaw.
Read MoreThe furore over National League Sutton United’s betting controversy during their FA Cup tie against Arsenal could have been avoided with a comprehensive crisis communications plan.
Read MoreThe Champions League may be the greatest club competition in the world but UEFA also runs the Foundation for Children to help vulnerable children through sport and football in particular.
Read MoreThe storm surrounding England captain Wayne Rooney this week underlines the increasing challenges that sports stars now face with smartphones allowing everyone to film and photograph everywhere.
Read MoreRevelations in the Daily Telegraph about former England manager Sam Allardyce were as damning as they are embarrassing and there really was little he could do to save the situation.
Read MoreEngland manager Sam Allardyce's reputation lay in tatters this morning following a sting in the Telegraph in which he allegedly advised undercover reporters how to "get around" strict FA rules.
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