FIFA needs to change as its reputation has taken a serious hit following controversy surrounding the voting for the 2018 and 2022 World Cups, according to a survey undertaken by Calacus.
Read MoreMonday’s Metro newspaper was bursting with technicolor advertisements supporting Rainbow Laces, the annual campaign encouraging footballers to don multi-coloured laces to support LGBT rights.
Read MoreGermany are always a huge draw for media during the FIFA World Cup and 2014 was no different so the task was rather to channel and structure huge public interest in the team looking to secure another world title…
Read MoreIf you looked at the news from Brazil after Germany won the World Cup final, everything looked rosy at FIFA but when I was in Rio I warned that we might be reaching a tipping point in sport’s relationship with sponsors.
Read MoreFour months and nine international games – that's the ban Luis Suarez is facing for biting Giorgio Chiellini during the FIFA World Cup earlier this week which prompted a global media storm.
Read MoreIf you believe the UK newspapers, you may well get the impression that the FIFA World Cup is going to be a disaster, what with stadia delays, civil unrest, infrastructure issues and a rise in crime.
Read MoreA mixed-race child in a predominantly white neighbourhood, I got plenty of verbal and physical abuse in the 1980s that was brushed aside by teachers and guardians in a way that would never happen today.
Read MoreI was a sports journalist for many years working at national and international level and the sporting moments that were shaped by great drama or skill that took one's breath away never ceased to inspire.
Read MoreFollowing misguided comments by newly-appointed Newcastle United Director of Football Joe Kinnear about the fans and the manner of his appointment announcement, Calacus spoke to ITN
Read MoreLeading sports sponsorship and PRconsultancy Calacus has teamed up with Grupo Maori and EMA of London to promote the forthcoming autobiography of Lionel Messi, the world’s greatest footballer.
Read MoreLast summer reminded the world how sport can inspire, bring people together and create a positive mood despite the economic gloom with London 2012 a celebration of sport and the best of Britain.
Read MoreThe terrible recent events when Fabrice Muamba collapsed with a suspected cardiac arrest, brought back terrible memories for me when I witnessed one of my own team-mates go through something similar.
Read MoreThe last few months have been littered with controversy over alleged racism in football such as England captain John Terry and Liverpool striker Luis Suarez being accused of making racist comments.
Read MoreNovember 16 2010, London – International film producers Hope & Glory Pictures (H&G) has appointed Calacus to support its production of the forthcoming feature film ‘Death Match – Kolja’s War.’
Read MoreSports PR professionals have applauded Gary Lineker for quitting his Mail on Sunday column in protest at the publication of the Lord Triesman sting that has rocked the Football Association.
Read MoreThe Mail on Sunday revelations about Lord Triesman, former head of the England 2018 bid and chairman of the Football Association, could have been the death knell for hopes of staging the 2018 World Cup.
Read MoreIt’s been a tricky week for South Africa ahead of the World Cup, a a huge opportunity for South Africa to showcase its country and underline the progress it has made since the end of apartheid.
Read MoreThere's a reason why John Terry has had so few personal endorsement deals over the years – despite his high profile and tremendous success, he attracts too much controversy for sponsors to associate with.
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